7 Most Effective Explainer Videos For Your Business

We look for variety in everything, don’t we? It becomes fairly simpler when we have more than one option. Having to choose explainer videos as per the business needs, gives a large space to experiment as well as identify what is actually working for us. A whiteboard animation video may not work well for a Kids gaming app, for example, as much as a cartoon character animation would catch the attention. Making an explainer video is not just explaining complex technology or “how-to’s” in a squeezed and concise manner, it also needs to fulfill the marketing objectives alongside. It’s all about what appeals to the audience the most and with a little analysis, you can come up with the most effective type of explainer video they truly connect with.

Here we are listing down 7 types of explainer videos that can play a significant role in video marketing campaigns and send across the messaging in a creative way.

A) 2D Character Animation

One of the most widely used animation video is the 2D Character animation. Here, you get an opportunity to tap the audience by creating a perspective which hooks them with its 2-dimensional appeal. With the right storytelling technique and use of characters, you can certainly leverage 2D character animation for your business goals.

B) Motion Graphics Animation

Next comes the Motion Graphics Animation explainer videos, which are informative, quick and simplified. They are a relevant source of engagement as well. Motion Graphic Animation works brilliantly well with the audience as the visual implementation helps decipher what you want to communicate.

C) Whiteboard Animation

As the name suggests, Whiteboard Animation uses a simple, plain white background with a series of black-ink line drawings, text or illustrations – whichever falls appropriate for your product or service. It is yet another robust strategy in video marketing which is broadly implemented to focus on the details and is straightforward in the messaging. Despite its simplicity, it is surprising to see how without the use of any characters or other nitty-gritties, it is a popular form of explainer videos.

D) 3D Animation

We have read about the 2D character animation which has quite a versatile style of putting across information through visuals. Similarly, 3D Animation does the job to furnish the concepts or ideas, in a much more immersive way that grabs the attention of your audience. Undoubtedly, the high-quality graphics and motion sets the standards of an effective 3D animated explainer video. Sure it’s not an easy gig and takes a long time to produce, but its impact lasts longer.

E) Typography Animation

The main purpose of an animated explainer video is to identify the complicated information and paraphrase it for a better understanding. Typography Animation works best in scenarios where explanation via text becomes pertinent. A video without any characters or illustrations – just the words doing there magic on-screen! It may sound bland, but the deliberate use of character animation does not work for specific businesses. It greatly depends on how well-scripted the typography explainer video is, that decides how effective it would be.

F) Stop-Motion

Who knew breaks and pauses would become a trendsetter in the video marketing arena! We’re talking about the Stop-Motion animated explainer videos that are doing the rounds across the web. With the unique fashion and flavour that it brings visually, it is compelling, interesting and persuasive in many ways. A sharp eye for photography does the trick for a seamless Stop Motion Explainer Video.

G) Parallax Videos

Imagine you need a video but all you have are static pictures – won’t be enough to create a motion video, right? Well, what if we tell you photographs alone can get things going. Yes, you read that right. Parallax is an effect that gives a static picture an illusion of movement. For example, a tree would appear with its leaves rustling, when in fact it is just a picture. Parallax videos are functional and accommodating when you do not have a video clip.

With an array of explainer videos, how would you choose an apt and most suitable for your business? It’s mind-boggling without an expert. If you are looking to find a master of all explainer-video-trade, you can reach out to a number of explainer video companies in Mumbai working specifically on Explainer Video Marketing, catering to hundreds of clients both in India and other countries. Connect with the right people who understand, guide and add value to your business.