Explainer Video Making Process

“Content is the atomic particle of all digital marketing”. Explainer video is one of the best ways to present your value proposition in a digestible and engaging way. The entire explainer video making process can be summarized in 5 steps: –

Step 1: Project Research

Before even making a marketing video, you should know exactly which kind of audience you’re addressing, what you want to achieve with the video, and where you’re going to showcase it on the Internet. We will have a meeting with you before starting the video production process and also make sure you fill out a creative brief to outline your business idea, your marketing goals and target audience. This process is essential in order to make professional explainer video from scratch!

Step 2: Creative Script Writing

The script is the foundation of a great explainer video and this step will require the most attention and input from our clients. We have the skills and expertise to convert a client’s brand story into a script that will communicate effectively on screen. Script writing is a creative process and often takes a few iterations to get the message just right. A client’s involvement is key and we’ve found that a video is enhanced by a client’s active role.

Step 3: Storyboarding

The storyboard gives you a clear idea on the actions you can expect in the video. Here we introduce you to your characters, colour combination, backgrounds and most importantly you get a slide by slide representation of how the animation flows and builds. The still images help to visualize the true quality of the final video way before it’s done we introduce you to your characters, colour combination, backgrounds and most importantly you get a slide by slide representation of how the animation flows and builds. It’s like having your video finished and taking pictures from it. These still images help to visualize the true quality of the final video way before it’s done

Step 4: Voiceover Recording

Every video comes with a professional voiceover as standard, unless you provide your own voiceover. With our database of voices, you pick the one that fits your brand and style. We then upload the audio file for you to listen and be able to request any changes if needed. If you need a specific voiceover type, we’ll locate the right talent for your project.

Step 5: Video Production

After the completion of your storyboard and voiceover, we start building the first draft of your video. When completed, we share with you the video so you can provide comments, suggestions and changes. Depending on the package you choose, the videos can receive one to an unlimited number of revisions. After the finishing touches have been made to the video by our animators and editors, our professional sound designer adds music and sound effects to bring your explainer video to life, maximizing the retention rate and interest of your audience.

Maybe you are interested in explainer video but, like many companies, put off or forego your video production efforts because you think it’s too expensive. But creating an explainer video is easier and more cost effective than you think The explainer video making process at our studio can better be inferred by watching this video.