How Animated Explainer Videos Enhance Marketing

Video marketing has emerged as one of the most promising and effective way of promotion.
We come across several videos in a day, majority of them are short-lived. But how many do actually catch your attention and hold your interest? A handful, maybe. The major contributor towards the burgeoning demand of viral, catchy videos is none other than us, the consumer of the visual content.

Talking about the videos, it is not necessarily important to have a full-fledged ad film produced to put your message up there. Quite obviously, numerous businesses have a complex product or service, like technology, infrastructure or medicine – not to forget they are boring to talk about. So how would videos work for them if they want to market themselves?

A simple, sufficient way to leverage videos for different kinds of businesses are the Explainer Videos.

From commercial videos to corporate presentations, whiteboard animation to 3D animation – the choices are diverse. Each one, specifically designed to cater a particular business and its need.

What to look for in an effective explainer video?

Primarily accountable for demonstrating complex topics with a simplified, entertaining approach to the audience, Explainer videos also help in enhancing business in various ways.

An impressive animation technique alone won’t fetch you the desired results. It is an amalgamation of several factors that goes into making an effective explainer video. The number one factor, to begin with, is how well the content sits with the targeted audience. If you intend to address B2C, it needs to be portrayed in an engrossing way that resonates with them. Similarly, with B2B the communication and style needs to be more concise with powerful messaging for the business.

The two broad categories need to be identified and the correct script, style and format will follow seamlessly.

The first impression is what sells. Your explainer video will just give your business the right support it needs, figuring the features that can be highlighted for this purpose. Moreover, the explainer videos put the target audience into focus which eliminates the chances of it being left or dropped mid-way.

Another point of significance in the making of an explainer video is the pace and timing. You can have the best story, script or concept, but it would fall flat if the animation is just not in sync or takes too long to come to an end. Remember, the audience needs to be engaged throughout.

Given the short attention span, the catch is to squeeze as much information within a few seconds as you can. Lack of clarity defeats the purpose of an explainer video.

Other nuts and bolts include color, text placement, music and branding which too needs attention to furnish an effective explainer video.

Talking about the different kinds of explainer videos, there are plenty to choose from – character animation videos, cartoon animation videos, commercial videos, product videos, corporate presentation videos, explainer videos, 2D animation videos, whiteboard videos, motion graphics videos, and 3D animation videos.

That being said, you can reach out to an expert to understand which works best for your business. There are numerous animation explainer video companies in Mumbai that have been helping clients in India and other parts of the world with video marketing campaigns.

Less is more

The fundamental rule remains the same for all explainer videos – Less is more. Illustrating your idea or the message through a video can increase the visitor count by several-folds. It is a no-brainer that watching or listening works way better than reading about it.

Direct Hit

Unlike business proposals that may go on for a 20-odd pages or presentation slides, explainer videos do not beat behind the bush. They are inclined towards engaging till the very end, just so the clients or the audience can gauge the potential in a matter of a few seconds. The message that needs to come across has to be at their disposal keeping the timing in mind and this is where the explainer videos come handy to market your product or service in an indispensable way.

Bringing back the mojo

An interesting thing to note here is how much these animated explainer videos affect your business. Of course it is important they get you to your ultimate goal while making a huge shift upwards. However, putting an explainer video just to sell the product is a complete no-no. The audience would love to come back if they are intrigued with your concept and the manner in which you market yourself. But selling too hard is not what the explainer videos cater to.

So, it concludes there are certain points which play a key role in producing an effective explainer video. What you choose, is what your business becomes.