WHY EXPLAINER VIDEOS?

“Humans are incredibly visual and powerful, moving images help us find meaning…. And video helps capture and contextualize the world around us.”

What are explainer videos?

Often, these are short, animated videos with a specific goal: understanding. They use clear and concise language along with entertaining and useful visuals. The video format can serve as a near-perfect package for presenting ideas, products and services in a form that not only explains, but attracts attention.

How does explainer video work?

By harnessing the knowledge of brain science, Switch Video crafts simple, compelling videos that increase memory retention. Brain science tells us that when utilized correctly, video is the ideal medium for providing information, because it stimulates both auditory and visual senses. This two-pronged approached gives new data several different avenues to enter long-term memory, which increases retention of new information overall.

According to a study conducted by Forrester Research a 60 seconds video is worth 1.8 million words. When we read our mind converts text into visual images, when information comes directly in form of visual than our mind doesn’t engage in word-visual translation. Videos simulates both visual and auditory senses and help us retain 68% more information compared to plain text.

Why explainer videos?

Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing tool. Five reasons why you need an explainer video:-

1. Increase Conversion Rate
A case study by unbounce.com states that videos can increase landing conversation rate by 100%. After embedding a video their average conversion rate increase from 6.5% to 13%. If a picture is worth a thousand words than an explainer video could very well be worth a thousand sales. Explainer videos can make your costumers more confident about their online purchase decision.

2. Better Google Results
Part of Google’s algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth .Websites with video are 50 times more likely to be ranked on Google’s first page. What do you think people will click on first: the text link or the ever-inviting video thumbnail? That’s right. The thumbnail! In fact, your video is 41% more likely to get clicked than a text listing.

3. Your Perfect Pitch Every Time
A paper pitch is…let’s face it—boring! Liven up your pitch by using an explainer video. PowerPoint slide shows and pamphlets with a bunch of words and pie charts don’t do much to engage your audience. However, a well-produced video for business with a solid script and engaging visuals can capture the attention of your audience immediately. Explainer videos are especially helpful if you have a complicated product or service.

4. Easily Shareable
An explainer video doesn’t necessarily have to be confined to just YOUR site. In fact, free video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. The added bonus to using these sites is that they are Smart phone compatible, whereas your site may not be viewable on handsets. Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than read text blocks on a website.

5. ROI
Explainer video companies can produce videos at much better rates than agencies. Take advantage and watch a small spend turn into a great, gigantic return. Dropbox spent $50,000 to tell their story through an explainer video. It resulted in 5 million new customers and over $24M in revenue. What will your success story be?

Let’s turn to figures collected in an Invodo report on the results of 2014-2015:
• Video viewers are 1.6x more likely to buy
• 96% of customers believe that video helps them make purchase decisions
• 73% of shoppers are more likely to buy a product after watching an explainer video about it
• 58% of consumers are ready to trust the companies providing videos about their products
• 74% of B2C marketers and 92% of B2B marketers use video in their marketing strategies
• 52% of marketing experts chose video among other types of content as having the best ROI
• Social videos are shared more often than text and images combined – by 1200%!

Here is an example of a product explainer video made at our production house for APQC’s product MOSAIQ

So, what are you waiting for? Let your story be handcrafted by one of the top explainer video companies in Mumbai, just let us know your vision and we shall do the rest for you. For any query you can write to us at info@showtimeproductions.co.in